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Approved For Release 2003/09/10 : CIA-RDP96-00788R001300020001-6 CONFIDENTTAL ST-CS-01-169-72 July 1972 (1) Opinionology: This term is understood as the theory dealing with the unstructured reaction of the masses, and/or the reaction of the unstructured masses. NOTE: Opinionology is not identical with cemoscopy; i.e., PO (public opinion) research which represents statistical evaluations of social data (mainly pseudo data). (2) Unstructured mass: An unstructured mass consists of large numbers of individuals whose standards of value have been disturbed to a point approaching disintegration, so that the values have become ambiguous as a result. In other words, the reactions governing individuals are not homogeneous to the mass and, therefore, cannot weld the mass into an integrated whole. (3) Structured mass: A structured mass is one in which certain affective behavior manifestations are constant based on certain laws governing the individuals comprising the mass. (4) Mental structure of an individual: The mental structure of an individual is composed of certain affective behavior manifes- tations which remain constant; hence the mental structure of the individual is a repetitive phenomenology. (5) Structuralization: This is the process of persuading individuals comprising a mass to accept a certain system of values (i.e., a "structure”). (6) Unstructuration: This term has the same definition as item (2) above (unstructured mass). (7) Structuration: Defined under item (3) above (structured mass). This term can also be defined as the structural form of a mass; i.e., of the individuals comprising the mass. (8) De-structuration: This is the process of depriving a mass of individuals (structured or structurized), of its values (i.e., its structure). (9) Engrammation: A permanent effect produced in the psyche as a result of stimulation. It serves as the basis for memory. (10) Chronaxia: The mimimum time necessary to excite, (11) Cybernetics: A science dealing with the comparative study of complex electronic calculating machines and the human nervous system in an attempt to explain the nature of the brain. 134 NO FOREIGN DISSEMINATION CONFIDENTIAL