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Tupac Shakur — Part 1
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cheated by his record company and that
he should leave. Knight is alleged to
have threatened Dre’s producer with
baseball bats and pipes in order to break
his contract.
The release of Dre’s album “The
Chronic” shortly after Death Row was
founded helped establish the company as
a major force. By the summer of 1995, it
was one of the top record companies in
the rap-music world. “Suge and Dre re-
ally were a magical combination,” a black
entertainment executive who was then at
one of the big music companies told me.
They were trusted on the streets. “White
“1 black executives, no matter what their
‘nking, were not going to be trusted.
Ve're square to them.” And Knight was
formidable manager. “He never really
semed to sleep. He had an instinct with
eople about what he thought their mar-
etability could be. He could motivate
dre to finish what he started. And he
idn’t take no for an answer. Dre had es-
mtially all the ideas, and Suge the man
gement muscle to get it done.”
Death Row owed its start to Inter-
ope. Jimmy lovine and Ted Field had
acided to fund Death Row and distrib-
ce its products in 1992, when other
ampanies had shied away. One execu-
ve at a major studio who had tumed
own the prospective Death Row ven-
wre told me that he and his colleagues
‘It that “Life is too short” to assume the
sk that they believed an association’
ith Knight might pose. “Jimmy is com-
sttable with gangsters, he can deal with
tem, it doesn’t bother him,” the execu-
ve said. “He’s a street guy himself.”
wine—the son of a Brooklyn long-
--loreman, who, many say, aspired to be
the next David Geffen—wanted to make
his mark fast, and he was impatient with
the progress of his new business at first.
So he gambled, and reaped the payoff:
gangsta rap tumed out to be a gold mine.
But the disadvantage of being in-
volved with Death Row was continuing
reproaches from social critics and in-
censed shareholders. Time Warner had
succumbed to pressure of that nature
when it disengaged itself frorn Ice-T in
1993. By early 1995, however, the pro-
fitability of gangsta rap seemed to be tip-
ping the scales of greed and fear, When
Time Warner was discussing raising its
stake in Interscope from twenty-five per
cent to fifty per cent, they sought assur-
ances that the relationship with Death
Row would continue. Then, in the late
spring of 1995, Time Wamer again came
under attack for its involvement in gang-
sta rap, this time by the joined forces
of William Bennett and C, DeLores
Tucker, the chairwoman of the National
Political Congress of Black Women.
Tucker, pointing to Tupac, Snoop Doggy
Dogg, and Dr. Dre (the lacter two at
Death Row), all of whom had problems
with the law, declared that “Interscope is
a company Time Warner needs to get
out of business with immediately.”
Tupac was too promising an artist for
Interscope to consider jettisoning, but
there was a compromise solution that
thight make it appear that Interscope was
insulated from him, and the solution ap-
parently made sense to everyone in-
volved—except Tupac.
Suge Knight had wanted Tupac at
Death Row for some time, although he
had not been a Tupac supporter at first,
“He was not into the Tupac-artist thing,”
a producer who knows Suge says. “But
then came his thug notoriety—being
called a rapist, getting in brawls. .
With his problems, he became more at-
tractive to Suge.” Knight had been mak-
ing overtures to Tupac with Interscope's
blessing. A music executive who worked
with Interscope recalls lovine saying to
Knight, “Take this kid, take him please.
He’s out of control. You can control him.
Take him.” Watani Tyehimba remembers
a meeting in 1993 attended by Tupac,
Knight, [ovine, and himself, at which
lovine, saying it made sense for Tupac to
work with Ds. Dre, argued strongly that
he should sign with Death Row. Tye-
himba was surprised, but lovine ex-
plained that Interscope and Death Row
had a “unique relationship’—suggesting
that Death Row’s gain of Tupac would
not mean Interscope’s significant loss.
The exact nature of that “unique re-
lationship” may be of more than aca-
demic interest to federal authorities in-
S7
vestigating possible criminal activities at
Death Row. Suge Knight has always
been at pains to portray himself as an in-
dependent operator. For example, he
boasted that Death Row, unlike other
small companies, owns its masters (the
original recordings of the albums). Since
the long-term value of rap recordings is
only speculative at this point, the own-
ership of the masters is a matter of ego
more than economics, a music executive
explained to me, and in the case of
Death Row “it was important for the im-
age to say they were black-owned.” But
in fact Death Row’s masters are heavily
mortgaged, and have been used as secu-
rity against loans and advances from
Interscope. Indeed, Death Row has been
financially dependent on Interscope from
the beginning.
While Knight clearly had a great deal
of autonomy, he and Iovine worked to~
gether closely. “It was Jimmy and Suge,
Jimmy and Suge,” someone who knew
them both well cold me. Since no one
wanted to tell Knight anything that “set
his fuse,” he said, it was Iovine who dealt
with Knight. The relationship was very
hands-on. Promotions and marketing for
Death Row were handled by an Inter-
scope employee. Ifa production company
was making a video for Death Row, its
contract might well be with Interscope.
The closeness berween the two com-
panies was underscored by their physical
proximity. Until last year they were lo-
cased just across the hall from each other
in an office building in Westwood.
N a business flowchart, it may have
meant just shifting Tupac from
one box to another, but for Tupac to go.
from Interscope to Death Row, only a
hallway apart, was to enter a different,
and far more sinister, world. Ie was
widely believed that one of the major in-
vestors in Death Row was a drug dealer
named Michael (Harry-O) Harris, who
was serving time for attempted murder
as well as drug convictions. He was said
to have provided the seed money for
Death Row. Knight and Harris’s law-
yer, David Kenner, who had also be-
come the lawyer for Death Row, were
supposed to be guarding Harris's inter-
ests. There were even rumors that the
company was being used to launder drag:
money on 4 continuing basis. Moreover, -
it was said that there were contracts out
on Knight, and that Harris was unhappy"
eee.
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