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NY 97-1792 "The three men agree to form an organization to assure 'fair play! for Castro's Cuba. They would seek impressive sponsors. They would seek funcs. Then they would employ the classic method of announcing a new polit- ical organization: They would buy an ad in The New York Times. "tPair Play started like the Cuban Revolution, '! says Dr. Santos-Buch today. tnike the revolution it was converted to communisim -- converted into a cover group.! ltwe tried to get together money by mailing out some 200 letters to liberals and intellectuals in the united States and Europe. We put a copy of the draft of the proposed ad into each envelope. You must remeaber that this was early 1960, when the Cuban Revolution still looked good. "there was a disappointing reaction,' says Dr.. Santos-Buch, now assistant professor of pathology at Emory College, in Atlenta. 'The showing was very disappointing. Hemingway refused flatly. Eleanor Roosevelt, Norman Thomas, Herbert Lehman, Reinhold Niebuhr -- all said no. Only $600 came in.' "To the $600 in contributions, Sagner added $500, says Taber. With this $1,100 and the support of some intellectuals -- James Baldwin,, Simone de Beauvoir, Jean-Paul Sartre, Norman Mailer, Kenneth Mynan were among those who publicly. agreed to sponsor the Conmittee's first ad -- the architects began the building Job. 7. Y —_—" A full-page Times ad cost $4,700 alone, and the $1,100 in hand was obviously far short. | - 37 -