◆ SpookStack

: es cae Seeman rie sree OTT SET 'a cisturbine factor tn the ¢rienuly shnivs between established cistributors and the iiecional Rifle Association, anc are otherwise conturary to the hect interests ang cojective of the asseciation, and Shooting in cereral,! "I thereafter sent in severni ao mt Sto ne flaecec in ‘The Americen &iflemgn! Sut they were ali returmec, with cne @xs tion w hich &pparently was an oversight on the part cf ¢ omecne, On May 3, 1954 T receive a another letter from Mr, Moulton in which he reiterated the Policy: of not accepting advertisine from say ons Who sold ‘at _ tess tren established retail prices, A&A paragrast is _ Bueted from.this letter: , 2 Céftions to our current cenere _ : Tine any esvernlewnents in th it n — scopes : ev LESS then estaeblishec reteil prices we shali alwavs be running into special CaPcumstances such &S Cutlinec in your detter', TF nave net teen atle tc advertise in this Maszeazine sines then "¥The American tifleman' was the iceal medium for me ae) reach potential customers for My sccpes end mounts “Since it nas the widest Circtlation among Ccne gun en- bnusiasts who might be in the marirs+ Ser scopes anc FmOUNtS, Cherefore, when the magazine refused te tale My advertising any longer, a great percentare of my ° potential customers, possibly aS Much as tue, were eyt ; Cf? “from eentect with me, As a result P have beer Caucit ; with a consideratle number of Scopes ana mounts which T “7 have seen unetle tO sell ana watch ane PEriaiy becoming cosclete, fsis nas CaUSEQ ms considerable Sinmanclal ~ LOGs, nr believe that the ‘American Rifleman! wes forced 2 Row accept my advertigin ne hecsuse cf pressure Pu t on “tae: ‘publication bey Large manufacturers anc icbbers o2 z . | SCORSs anc mounts, However, I am unscle to prove “this 7 Heel Pe cake eee, The 'american Rifleman! no Gonubt reveal correspondence from the ¥, reaver Company, EL Paso, Texas in woich Scks to “¥ Selling théir proauct bel that. compan ow ‘their: established <.