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wets foe A eter ee APRIL 14, 1947 I don’t want to take the bread out of Drew Pearson’s mouth; But. having gi ne out on a limb with one prediction, T might as well-risk a few others: — @ Watch for further broadcast pro- gtams based on religious themes but done with superb showmanship. There will be a slew of them soon, due largely to the enthusiastic reception given “The Greatest Story Ever Told” (ABC net- work, Sundays, 6:30-7 p.m.). If you haven't yet heard that one, it’s a must. @ More and more, shows aimed for what the trade calls “the moppets” will develop social consciousness. Inciden- tally, if you have a good idea for a children’s program, you may earn fame, production on the Mutual network and __ $1,000 in cold cash—send it before June 1 to the Child Study Association, 221 West Fifty-seventh Street, New York 19, New York. Identify your idea as an entry for the “Robert Maxwell Award.” Maxwell, who anted up the thousand bucks, is the man who devel- oped the two best kid shows on the air, “Superman” and “House of Mystery.” volume.” “The best of all available books on this subject.” “The best one-volume treatment of sex in the English language.’”. “Few books on the subject of sex can be so con- fidently recommended as this truly admirable “There ig probably no better introduction to contemporary theories about the physiology, psychology and hygiene of gex.” “Best book yet published on the subject.” eee eer gene el @ “Information Please,” if it stays on . the air (its Hooper slip has been show- ing of late, with the rating down to 6.2) will sce that it gets a time that does not conflict with the Henry Mor- gan show. Both appeal to the. same audience; neither is happy with the com- petition. @ By the time this piece is in type, the writers of every top show on the air will have voted to strike. There’s hardly a radio writer worth his salt who is not a member of the Radio Writers’ Guild. The men and women who do the scripts for everybody from Fred Allen and Bob Hope to “Ma Perkins,” “Pepper Young’s Family,” “Big Sister” or “Young Widder Brown” are tired of being pushed around by advertising agencies, networks and sponsors. They met April 7 to take a strike vote. The . newspapers will have informed you by this time whether this prediction of an overwhelming vote to strike has materi- alized. One reason they are itching to strike is that, every time a writer. pres- ents an idea for a program, he must this “Best of All” —Hygeia (Published by the American Medical Association) —Carl Van Doren —Bertrand Russell —The Nation . Mail and Empire “The Art and Technique of Love” 39 sign what's called a “‘release” form. There are many versions of this form, but essentially they all require the writer to give away every conceivable right he may have to the product of his brain. If you wete a writer, how would you like to be forced to sign, before your idea was even considered, the follow- ing document? This “release” is copied verbatim from the form furnished me by one of the biggest advertising agen- cies handling radio: I wish to present, for your considera- tion, the idea attached hereto, which I guarantee is entirely original and the pro- duct of my own individual labor and re- search. Disclosure of this idea to you is made on the basis that such disclosure is gratuitous, unsolicited, without restriction and involves no confidential or trust rela- tionship between us. I submit this suggestion with the defi- nite understanding that the use to be made of it by you, and the compensation to be paid me therefor, if any, if you use it, are matters resting entirely in your sole discretion. This understanding applies also to any use that may be made of this suggestion by, or on behalf of, any client of yours, SAUL CARSON T CAN STUDY BASIC BOOK on SEX “Sexual Difficulty” “Should prove a certain help to an one : with sexual difficulty.” P y Perplexed —The Churchman (Oldest Religious Jou in the English-Speaking World) “The best place to go to get straightened out on the sex business,” i —Cincinnati Inquirer “Sexual Joy” “Sexual joy is neither immoral ‘nor unmoral., It ig 4 positive good.... The finest art can only grow out of knowledge and understanding ; hence the need for 4 science of sexual behavior.” “The section on coitus is full of detail skilfully welded together, nearly every line containing infor- Mmation invaluable to doctors whose advice is asked by nervous young couples.” Marriage Hygiene —British Journal of Medical Psychology “Fearless and Direct’ “Dr. Ellis deals in detail with the technique of love and the necessity of converting it into an art if marriage is to be saved from many of its pres- ent frustrations and failures. Never Sensational, but always scientifie...a sex classic of our age.” ‘ —The Observer “Bilis knows his husbands! He does not hesitate , toascribeto them the ‘frigidity’ of so many wives.” ~-Alexander Goldénweiser “Art in love ig defended and described.” —Journal of Public Health Reviews “Another chapter, perhaps the best in the book, deals with marriage and with the difficulties which are so often encountered.” _ —Wournal of Mental Science “Packed with most interesting and significant facts concerning sex life,” ‘Mental Hygiene “His approach ig fearless and direct; yet he never —The Lancet (Leading English Medical Journal) gives offense.” E. eMail this coupon now to your bookseller or to HMERSON BOOKS, Inc., Dept. 852-C, a 251 West 19th Street. New York 11, N. ¥. a Send me a copy of Havelock Hltfs’ PSYCHOLOGY OF B ‘ Gg SEX in plain wrapper marked ‘‘Personal.”’ I will pay $3.00 B nd few cents postage on delivery. Y MUST BB SATIS- 6 FIED or I will return boot within 5 days and you will M refund purchase price. (I am over 21 yeara old.) Qo CHECK HERE jf you wish to enclose only $3.00 with ‘ coupon, thus saving delivery charges. (Same money-back & auarantee of course.)