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HEARNAP — Part 42
Page 454
454 / 705
year, except to say coofly: “What
me most is that we are now trend ith
the industry. And we will do very well
relative to ous majot competitors.”
Few analysts are expecting s material
upturo in semiconductors eartier than the
first quarter of 1975 and possibly even -
later. But Corrigan has no doult that &
Fairchild will come out of this stump in
good shape. For one thing, internal con-
trols were glaringly absent when Fair
child got caught Gatfooted with a buge
and costly buildup of inventory back in
1970. “We didn't even realize there was &
slowdown unti! three or four months af-
ter it began,” Corrigan admits Since
then, he goes on, Faischild has developed
“an acute intelligence system that tells us
what inventory levels are and how and
when they change among both our com-
petitors and our customers.”
Early this year, for example, semi-
conductor demand was stil] rolling along,
creating major backlogs of orders and
stretching delivery time out to as long as
nine months. But Fairchild was already
taking steps to cut back production, lay
off production workers in the U-S., Singa-
pore, Hong Kong and Korea and reduce
capita! expenditures for the year.
from $55 million to $45 million. “As early
as January we were predicting a down-
turn for sometime around April or May,”
boasts. “And we began slowing
ourselves down sooner than most of the
competition. In fact, some of them only
began to realize there was a downturn in
midsummer.” :
Fairchild seems to have achieved
equally notable transformation in the
marketplace. It has expanded its cus
tomer base fivefold over the past four
years and, more important, diversified it
substantially. Heavily dependent for the
bulk of its volume on a handful of main-
frame computer manufacturers back in
1970, the company is now a major sup-
plier to scores of mini-computer makers,
peripherals producers, interface manu-
fecturers and other related component
users. “The breadth of our customer
base,” Corrigan explains, “gives us a
strong buffer against the cyclicality of
the business.” ms
Fairchild has also spent some $43 mil-
lion in the past three years to modernize
its aging manufacturing facilities and to
buy a substantial market position abroad,
pasticularly in Europe and Japan. Last
year foreign sales more than doubled,
contributing 30% of total volume. Corti-
gan expects forcign sales to rise again this
year, provid'ag a cushion against the flat
domestic market.
On the technological front, Fairchild
eT ener Te _qre ee emer, Se a an ai et SE
Fairchiid’s Wilfred Corrigan . .
has been battling to recover a lot of lost
ground. As the second-largest manufac-
turer of integrated circuits—the tiny chip
with thousands of miniature components
on its surface that is the fastest growing
segment of the semiconductor industry—
the company was nearly overtaken by
some newcomers to the game, such as
National Semiconductor. Now, thanks to
a strong research and development effort,
it has strengthened its position in several
key areas.
In the bipolar integrated-circuit mar-
ket, for example, Fairchild has become
the undisputed industry leader in the pro-
duction of memory circuits, which are
used in everything from computers and
cash registers to telephone switching sys-
tems and industria! controls, Recently,
moreover, the company has been improv-
ing its lackluster posture in metal-oxide
semiconductors (MOS). Long ihe weakest
link in its product chain, MOS devices
are now receiving a major push from
Corrigan: some fifty new ones ate being
re
introduced this year. Fairchiid’s major |
strategy now, says the tough, no-nonsense
Corrigan, is “to completely dominate the
memory and logic marketplace. Our
pian,” he asserts, “is to keep on expand-
ing the lines until they have become
enormous.” .
The kind of market growth that Cori-
gan expects to absorb this rapid expan-
sion lies, of course, beyond the current.
slump. Indeed, in the decade ahead he’
visualizes an indusiry growth rate that
will outdazzle the fast pace of the past ten
years. “We're far more positive about the
next ten years than the past ten,” he says
flatly.
Meanwhile, Corrigan sees Fairchild rid-
ing out the slump by “digesting its recent
rapid growth” and “avoiding any adven-
turing” (like making major acquisitions
or developing end products such as calcu-
lators and electronic watches). “We're
now taking a conservative posture,” he
says, “to study all the opportunities com-
ing our way.”
Nov. La
wpa eT en
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