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~ | daily wear. PEDS keep feet dainty the year ‘round. Wear PEDS with hose for added; t 4G tra, as though h warmth! Exclusive heel protector stops slipping . ... elastic edge. assures. snug 24 not instra, as though he i¢, protect shoe linings. Buy PEDS in exact f« “zes in Fine ‘Cotton,’ 25¢;Sheer,- y ren fenton on ovens tely that he Nylon o or Helanca rereteh, 39¢; Cotton Toe. €DS, 2045 Nyloa ox stre! Sinatra's power is not merely per- sonal; it is alao fiscal. Because he is ranked high among the top-drawing film attractions, he can demand a share in the production of the film from al! major studios that ask for his services—and practicalfy all of them are constantly ask- ing for bis services. “Frank could spend the rest of his life making all the films offered to him in a single month,” a friend of bis has told me. He also can demand the right of approval of the pro- duciion siafi and of his costars. This means that he can, by grimacing, put the kiss of death on an actor or actress he does not like—or build up an inflated reputation for one he does like. A CAPITOL Records. Sinatra is the ac- knowledged king. He seldom makes an LP disk that does not hit the 200.000- don’t take a step’ copy mark. A new Sinatra LP is all but| @ without PEDS the original automatically played on the nation’s radio - oe . stations. Officials at Capito] let him pick _NOW IN FASHION-RIGHT COLORS . and te finest his own tunes and his own accompanists. Tkey listen carefully-to his advice. too. ; . : foot covers They bow to his work schedule, which ot is irregular; if he decides to record at “ midnight, they pay the overtime charges " without protest. Sinatra can boost the AT VARIETY, DEPARTMENT AND SHOE STORES progress of new singers or slow that of Richard Paul, Inc, Wilmington, Delaware others. Similarly, Sinatra is powerful in the selection of songs that the company records, not only for his records but for thase made hy ntheare, He hae interacte in a couple of music-publishing compa- nies, the names of which change from time to time; the biggest was called Barton. He can dictate to these comps: : ‘én love avith nies the songs he wishes to be plugged, . £ by live performance on television and| - a wonde Ful buy! * yadio. “A few months back there was a small revival of ‘Oh, Look at Me Now,” a song Frank used to sing with Tommy Dorsey,” a publisher told me. “I couldn’t under- stand why. Then I learned that Frank wanted it brought back. He'd called the] -> - company that handled it and offered to " put his own plugging facilities behind it. rear dr cobé bra Then he'd called other singers and asked with 6 ~way straps them to use it. Before long—bingo! A ; revival.” : , Sinatra's voice is puwerful, as weil, “ in the talent-agency business. There is every indication that his oft-voiced de- termination to form a talent agency of |- his own may become reality before this year is out, It is taken for granted that members of his Clan will flock into any new organization he may form or will even follow him if he decides to go to another organization. “Sure, I'd go - where Frank goes,” Dean Martin once told me, as though there were no question in his mind. And it is conceivable that others in show business would follow along, just to be sure of being on the winning jeam, How Sinatra can throw his 140-odd : FE em ar hea alae EER me bala : Se a a be . " a Re a ne a