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Ae MAN -CONNEUCT&ED “With his Reprise Record Co. says of that era: “Frank was hot as a pistol and he wanted te know why so he could hold on to it. But the reasons were elusive. “4 told him ‘You got likabillty, That's what it is, an inner force that makes people want to see and listen to you’.”” “That didn’t. satisfy Frank, RS Bay, ‘Why..when I rece ; Tenderness”. and cena tae “trying ; rse--herd: But E. i juplan: failure ‘for: the’ same’ *aan : “ght ~after. {emenous sueeges : | ds: even parte Ca “plot: ‘gel He was: spittseast’ in sev- “eral MGM pictures. And he and ; Nancy Avereé granted a divorce. The same man with the same * personality. the same talents, “once a great success Was now @ - flop." ——-, wae ‘A COLUMNIST explainea itt . “He treated Lady Luck shabbily. -You can't boot that Hitle la y ‘ground like you can your bus . Ness ‘Associates. moe ; Broke | and depressed, | Frank _* iad. the, intestinal fortitude to meét trouble head-on and give ; out.a statement: wot enemles ‘will be unhappy to now. that J’m trying to get the part of Pri- yate Mageto in the picture Here ‘to | nity.’ it, J get it, ru ‘a big Than again.” {SE ae “gor it. And. he was a big ’ jauniin again, Tt won him an Oscar. AS FAR: AS, motion pictures sak ‘television goes, he used up Sai hig judgment ‘right then an “othete ns 1953, . Because other + peat ‘in “some _pretty -awful vmovies, - eeenecnan “wha Fas a low Yet “pther: : ‘ a them and pi really isa swin ing, ring-a-din gasser tent. .on. Kissy Kissy with eve’ Gelecta capt boring neiet, ce muni have suf! } fered whe musics of hell by just viewing them. With his own company he made “Oceans Eleven,” ,“‘Ser- geants Three,” “The Manchurl- an Candidate” and “Come Blow ; Your Horn." - He says of them, “Of course, they’re not great movies, But they have made money.’ In all. fairness I told Bud Yorking, F Frank 's producer, that |. I: enjoyed “Come Blow . Your Horn.” " It. caught: Frank as he ed a qe scr t. A camera. crew,‘ fol! lowing rank around | throngh,: aily routine, would’ have, miss up with the same picture.. But when Frank isn’t blaying himself, tire: $ out. . - AS FOE TELEVISION we can only come to the conclusion that this just isn't his medium. His series on ABC was somewhat less than spectacular. His spec taculars were somewhat Ss than mediocre entertainment. Sinatra 1s well aware of his failure on TV. He hasn't come up with an answer. IT could give a wild guess that Frank's charm as himself on a ‘medium are 2a tittle too: “in” ‘or the average housewife. ‘To put it bluntly they don’t know what the devil he’s talk. nits wt or driving at. * is tricky dialect is for the hep eats, and hig references to fects like Dino’s drinking and sudy's Johns and Sammy’s schtick and Peter's promenades, £ over the head of the average’ ewer like an asifonaut's pro- jectile. _WHERE SINATRA really snines with no reservations is in the Id, His class c le In n proportion. ‘What lover I have’: no idea’ why. they need} ; H Some day. among the! stock’ ex- ‘Songs for Swingin’ eS or ‘Only the Lonely.” EXPERTS’ SAY Frank is the Breatest interpreter of a lyric n history. His phrasing is near perfect. [e's a mood: ‘maker ex: Yet despite his talent’ and the millions he made out ot % ' his restless, demandin feraperes MANY: OF". “wis Singin jénds joined. Franks: anys), e told me, gave Frank more freedom’> but: it cant give. nie. more, ead: Dean Marti ‘Sasntny, Davis, Mort Sahl and others are turning out - “Profitabl albut for Frank. 2 look afar for ideas.’ He. recorded “YT Remember Tommy,” a -sentt- mental salute to Tommy. Dorsey: It is a brilliant musi¢al ‘Joan societies. - - His office is: tn tional Bank: building in B Hills, which makes ith the frequent trips te: a0 earnings..." “82201 has made. this mote. change lis well. see the s j atra Preferred,” . NEXT: Sinatro’s vonina Reprinted ‘by arrange Philagelehinssinjty you: might ‘very F in: | 292